Mobile gaming is progressing rapidly in such a short span of time. Each year, mobile devices are being updated with better features to improve user experience. Each day, a new Android or iOS game is being released. It seems like each month, a new game captivates gamers all over the world and immediately becomes a sensational hit. Mobile games have a big impact on the new generation. Toddlers playing with an iPod is a common sight today. But more than that, the popularity of mobile games is instrumental for Filipinos to take part in the exciting game development industry.
Philippine game development is still a very young industry, but it holds a lot of promise. Filipinos are known for their talent and diligent work ethic, two things that are very important in game development. Creativity and imagination allow game developers to create engaging Android and iOS games. Diligence pushes us to produce high-quality games. With so many games saturating the market, game development companies in the Philippines always have to give their best. According to an article from GMANetwork.com, the Philippines has a 0.02% share on the worldwide game development market. But game development companies are confident that the Philippines’ market share will steadily grow. Some game developers are focusing on creating mobile game applications. Games for Android and iOS devices have shorter production time and the market’s reception to the games are also easier to track. Plus, if everything is done right, a mobile game can go viral in an instant. When that happens, it will not only put one company on the map, but the whole Philippine game development industry.
As the industry is still very young, it needs all the support that it can get. The academe is helping change the notion that it’s all just fun and games. Yes, it is fun, but it is also serious work that requires dedication and passion. Major universities are now offering programs that specialize in game design. This contributes significantly in cultivating the talent and skills of game developers. Other corporate sectors are also joining the fun by partnering with game developers to use mobile games to promote their product. Known as -advergames,- companies use it to promote their products using digital media. It has its advantages over traditional advertising – it is cheaper and more dynamic. It is a very new marketing concept, but its use is increasingly becoming popular.